Among theatrical performers, the last word of the preceding speaker, which reminds one that he is to speak next; cue.
- A well-known word or phrase, especially one that exemplifies a notion, class, or quality: "We're turned off by the label 'sexy' when used as a catchword for every new design” ( Miriam Lang).
- A catchy name or slogan: "the top management of major corporations . . . busy coining catchwords for their new management concepts” ( Japan Economic Journal).
- Printing A guideword.
- Printing The first word of a page printed in the bottom right-hand corner of the preceding page.