to publicize [e.g. a product or a future event] insistently, in a manner exaggerating the importance of; to promote flamboyantly.
- Excessive publicity and the ensuing commotion: the hype surrounding the murder trial.
- Exaggerated or extravagant claims made especially in advertising or promotional material: "It is pure hype, a gigantic PR job” ( Saturday Review).
- An advertising or promotional ploy: "Some restaurant owners in town are cooking up a $75,000 hype to promote New York as 'Restaurant City, U.S.A.'” ( New York).
- Something deliberately misleading; a deception: "[He] says that there isn't any energy crisis at all, that it's all a hype, to maintain outrageous profits for the oil companies” ( Joel Oppenheimer).
- To publicize or promote, especially by extravagant, inflated, or misleading claims: hyped the new book by sending its author on a promotional tour.
- A hypodermic injection, syringe, or needle.
- A drug addict.
- To stimulate with or as if with a hypodermic injection: "hyped the country up to a purposeless pitch” ( Newsweek).