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Gimmick

German Meaning

Spielerei

Gag

English Meaning

  1. A device employed to cheat, deceive, or trick, especially a mechanism for the secret and dishonest control of gambling apparatus.
  2. An innovative or unusual mechanical contrivance; a gadget.
  3. An innovative stratagem or scheme employed especially to promote a project: an advertising gimmick.
  4. A significant feature that is obscured, misrepresented, or not readily evident; a catch.
  5. A small object whose name does not come readily to mind.
  6. To add gimmicks to; clutter with gadgets or attention-getting details. Often used with up.
  7. To change or affect by means of a gimmick.

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